Confidence isn’t a Look, It’s a lifestyle

Meet Cat Hernandez

I’m Cat Hernandez—personal stylist, coach, and perpetual reinvention artist.

Savage Darling was born from my love of helping people see themselves more clearly—not to change who they are, but to amplify what’s already there.

I’ve always used personal style as a way to express myself, which is what led me to study at the Fashion Institute of Technology in New York. But once I got a closer look at the fashion industry, I felt disheartened by how often it thrives on exploiting women’s insecurities just to sell more products.

Everything shifted when I discovered Image Consulting. Learning all the “rules” of style fascinated me—not so I could follow them rigidly, but so I could break them with intention.

Around the same time, I fell in love with thrifting. Secondhand pieces became my creative playground, a way to mix the unexpected, rewrite my story, and use clothing to shift how I felt. The more I dressed in alignment with who I was becoming, the more confident, grounded, and free I felt.

I didn’t take the straight path, I took the path that called to me. But some things always stayed consistent along the way:
✨My deep love for people and their stories
✨My sharp mind for sales, strategy, and problem-solving
✨My ability to see what others miss—and create a clear, confident path forward

That’s what I bring to Savage Darling Coaching. This isn’t about chasing trends or fitting into someone else’s mold. It’s about using style as a catalyst for transformation. Because when you know yourself and choose how to show up, confidence becomes the driver—not just of your style, but of your work, your relationships, and the life you’re here to create.